Most jobs aren't lost on price. They're lost in the gap between an enquiry landing and someone following it up. We build the system that closes that gap — around how your business actually works, not how software thinks it should.
Convert Co builds custom CRMs for service businesses of roughly 10 to 50 people. The Core build is $12,000 up front plus $650 a month, and the Complete build is $22,000 plus $950 a month. Both are flat fees with no per-seat pricing, built around how the business actually takes and chases work rather than forcing it into an off-the-shelf tool. Larger or more unusual builds are quoted individually.
| Build | Up front | Ongoing | Suited to |
|---|---|---|---|
| Core | $12,000 | $650/month | A single-team service business that needs enquiries, quotes and jobs in one place |
| Complete | $22,000 | $950/month | Multiple teams or locations, deeper automation and reporting |
| Bespoke | Quoted | Quoted | Anything outside the two builds above |
The job wasn't lost on price. It was lost on silence. Nobody chased it because nobody was reminded to, and there was no record that it needed chasing.
Website form, missed call, Facebook message, word of mouth, a chat on site. They all converge on one person — you — and whatever doesn't get written down disappears.
A $12,200 job came in last month. Which ad, which channel, which referral? If you can't trace it, you're guessing every time you decide where next month's budget goes.
You hire someone and there's nothing to put them into. No pipeline, no history, no process — it's in your phone, your ute and your memory. So you stay the bottleneck.
Not because you're bad at systems. Because it was built for a software company's sales team and handed to a business that runs on job sites. Setup was a weekend nobody had. Here's what we do differently.
Website forms, ad enquiries, calls and messages all land in a single list, timestamped, with nothing to re-type.
Quotes and enquiries surface automatically when they go quiet, so nothing sits for nineteen days again.
Enquiry, quoted, booked, done, paid — named in your stages, not a software company's.
Every won job traced back to the ad, channel or referral it came from, so budget decisions stop being guesswork.
Built mobile-first. Logging a lead from the van takes seconds, because if it doesn't, it won't happen.
A new hire gets a system, not a handover conversation. The business stops living in one person's head.
Fixed-price scope agreed in writing before any build starts. Support covers hosting, backups, fixes and small changes. Already a Convert Co ads client? Ask about the combined rate.
If one already works for you, keep it — we'll say so on the call. But most of the businesses we talk to have tried one and abandoned it, because it was built for a sales team and asked them to change how they work. If that's you, the problem wasn't the discipline. It was the fit.
Typically two to four weeks from signed scope to live, depending on how much history needs migrating and how many integrations are involved. You'll have a firm timeline in writing before anything starts.
Your data is yours, always, and you can export it in full at any time. The system itself is licensed to you and maintained by us under the monthly support fee — that's what keeps changes fast and the cost of the build down.
We migrate it. Spreadsheets, an old CRM, a shoebox of quotes — we'll take what's there and clean it up as part of the build. You don't spend a weekend on data entry, which is the single most common reason these projects die.
That's the real risk, and it's why we build to your process rather than a generic one. If logging a lead takes longer than writing it on a docket, it won't get used — so that's the bar we build to, and we train your team on it rather than emailing a login.
No. The build stands on its own. It does work harder if we're running your lead generation too, because every job can then be traced back to the ad that produced it — but that's an option, not a condition.
A free walkthrough. We map how leads move through your business now, and tell you honestly whether this is worth building.
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