Facebook and Instagram ads that produce booked appointments, not just clicks. Built and run from Melbourne by someone who has spent his own money on ads and knows exactly what a wasted month feels like.
Convert Co charges $1,250 per month plus ad spend to manage Meta ads on one channel, or $2,250 per month for the Full Funnel plan that also calls, qualifies and books your leads. Ad spend is separate and goes directly to Meta. Across the Melbourne market, agency management fees for Facebook and Instagram ads generally run between $800 and $3,500 a month, or 10 to 20 per cent of ad spend. The fee is separate from the media itself; for that side of the budget, see how much Facebook ads cost in Australia.
| Meta (Facebook and Instagram) | Google Ads (Search) | |
|---|---|---|
| What it does | Creates demand — puts the offer in front of people who were not looking | Captures demand — reaches people already searching |
| Typical cost per lead | Lower, with more variance in lead quality | Higher, with stronger intent per lead |
| Lead volume | Higher at the same budget | Capped by search volume in your area |
| Creative dependency | High — the creative is most of the performance | Low — keywords and landing page do the work |
| Best for | Renovations, solar, childcare, cosmetic, anything with a considered decision | Emergency and urgent trades, plumbers, electricians, locksmiths, towing |
| Time to results | Days | Days |
| Convert Co price | $1,250/month + ad spend | $1,250/month + ad spend |
| Run both | $1,850/month + ad spend covers the pair |
Every Meta ads agency in Melbourne will tell you they can get you leads. Most of them can. The problem is what happens next: a spreadsheet of names arrives, the leads sit uncalled while you're on the tools, and by the time you ring back the good ones have booked someone else. You paid for the lead. You just didn't get the job.
The other problem is who's actually running your account. At most agencies the person who pitched you is not the person who builds your campaign, and the person who builds it is not the one who reads the numbers every week. Your ad budget ends up being managed by whoever has the least on their plate that day.
We built Convert Co to fix both. One person builds your Meta campaign, optimises it, calls your leads and picks up when you ring. And the campaign is only half the job: we build the landing page, we qualify every lead, and we book the ones worth your time straight into your calendar.
This is a full done-for-you service across Facebook and Instagram. You give us access to your ad account, we take it from there.
Want us to also call, qualify and book every lead? That's the Full Funnel plan. Want Google Search running alongside Meta so you catch people who are already looking? See Google Ads management.
Electricians, plumbers, painters, roofing, pressure cleaning, landscaping, pest control. Jobs with a quote and a decision. Our playbook: Facebook ads for tradies.
Centres that need enrolments and tours booked, not just page likes. We've rebuilt campaigns across multiple centres.
Allied health, dental, cosmetic, therapy. High lifetime value, high competition, and a real need for lead qualification.
Brokers, buyers agents, property services, rental inspections. Longer sales cycles where lead quality matters more than volume.
Ticket sizes big enough that one extra booked job a week pays for the whole campaign.
Consultants, coaches, specialists. Offers that need a conversation before a sale, which is exactly what we book for you.
A straight conversation about your offer, margins, capacity and what a good lead looks like. If Meta isn't the right channel for you, we'll say so.
We write the copy, design the creative, set up tracking and build the campaign in your account. Landing page too if you're on Full Funnel.
Live within 48 hours. The first two to four weeks are about finding the cost per qualified lead, not chasing a number we made up in the pitch.
Weekly optimisation, monthly reporting, creative refreshed before it fatigues. Budget scales when the numbers earn it.
Ads Only — $1,250/month + ad spend. Strategy, creative, copy, build, weekly optimisation and reporting. Leads come straight to you. Want Google Ads running alongside it? Both channels are $1,850/month.
Full Funnel — $2,250/month + ad spend. Everything above, plus we build the landing page, call and qualify every lead within the hour, and book appointments into your calendar. That is $1,250 for the ads and $1,000 for the calling. Across Meta and Google together it is $2,850/month.
Spending under $2,000/month on ads? Don't hire us yet. Book The Launch Session ($297 one-off) and we'll build your first campaign with you, live in your own account.
Ad spend is paid directly to Meta and is separate from our fee. Everything is month to month. No setup fee, no 12-month contract, no exit fee. We have to earn it every month. Wondering how that compares? We wrote up what Meta ads management costs across Melbourne and compared the usual Meta ads management packages so you can see what a fee should include.
Our Meta ads management is $1,250 per month plus your ad spend, which goes directly to Meta. That covers strategy, ad creative, copywriting, campaign build, weekly optimisation and a monthly report. The Full Funnel plan, where we also call and qualify every lead and book appointments for you, is $2,250 per month, or $2,850 per month across Meta and Google together. There are no setup fees and no lock-in contracts.
We set a minimum of $2,000 per month in ad spend. Below that, Meta's algorithm doesn't get enough conversions to optimise properly and you spend longer in the learning phase. If you're under $2,000 a month, our Launch Session is the right option: we build the campaign with you in your own account for $297 and you run it yourself.
Campaigns are usually live within 48 hours of us getting access to your ad account. Most local service businesses see their first leads inside the first week. Judging performance properly takes two to four weeks and around $600 to $800 of spend, which is enough data to see what the cost per qualified lead actually is and decide what to scale.
Yes. We're based in Melbourne and many of our clients are here, but Meta campaigns run the same whether you're in Brisbane, Sydney, Perth or a regional town. We currently run campaigns for clients in Victoria, New South Wales and Queensland.
You do. We build inside your own Meta Business Manager and ad account, so the pixel data, audiences, creative and campaign history stay with you if you ever leave. We never hold your account hostage.
Most Meta ads agencies stop at the lead. We build the landing page the ads send people to, call every lead within the hour, qualify them, and book the good ones straight into your calendar. And the person who builds your campaign is the person who optimises it and answers the phone, not an account manager reading from a dashboard.
Let us handle the ads, the leads and the bookings. You focus on what you do best.
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