Someone in Melbourne is typing your exact service into Google right now. Google Ads puts you in front of them at the moment they're choosing. We build and run the campaigns that win that click, and the page that turns it into a booking.
Convert Co manages Google Ads for $1,250 per month plus ad spend, or $2,250 per month with lead calling and appointment booking included. Running Google alongside Meta is $1,850 per month, or $2,850 with the calling layer. Ad spend is separate and goes directly to Google. There is no setup fee and no lock-in contract.
Google Search is the highest-intent traffic that exists. Nobody types "emergency electrician Melbourne" for fun. They need one, today, and they're going to pick from the first few results. If you're not there, a competitor is, and they're paying for the privilege.
It's also the easiest channel to burn money on. Broad keywords match to job seekers and DIY searches. Ads run at 3am to people in the wrong state. Clicks land on a homepage that doesn't mention the service they searched for. The account "runs" and the report says impressions are up, but the phone isn't ringing any more than it was.
Good Google Ads management is mostly about what you exclude. Tight keywords, a ruthless negative list, ads matched to search intent, and landing pages that say the same thing the searcher typed. That's the work, and it's weekly, not once at setup.
Full setup and ongoing management of Google Search campaigns, with Performance Max or Local Services Ads added where they make sense for your category.
Run it alongside Meta ads and the two channels cover both ends of the funnel: Meta creates the demand, Google captures it.
Electricians, plumbers, locksmiths, pest control. The customer has a problem now and is calling whoever shows up first.
Rental inspections, pressure cleaning, painting, roofing, removalists. People search the service and the suburb.
Dental, physio, allied health. High search volume, high lifetime value, and worth every qualified booking.
Expensive clicks but high-value clients. Precision targeting and negative keywords matter more here than anywhere.
Meta is producing demand. Google catches the people who saw your ad, didn't click, and searched for you a week later.
SEO takes months. Google Ads puts you at the top of the page this week while the SEO compounds.
Keyword demand, competitor ads and real cost-per-click for your services and suburbs. You see the numbers before committing.
Campaigns, ad groups, ads, extensions, negatives, conversion tracking and landing pages. Built in your account under our manager account.
Live within a week. The first month is weekly search-term reviews, bid adjustments and negatives to squeeze out waste.
Budget moves to the keywords and suburbs producing booked jobs. Reporting connects spend to revenue, not impressions.
Ads Only — $1,250/month + ad spend. Research, build, ad copy, weekly optimisation, conversion tracking and reporting. Runs standalone or alongside Meta.
Full Funnel — $2,250/month + ad spend. Add lead calling, qualification and appointment booking so every search enquiry gets a call within the hour.
Meta and Google together? $1,850/month for both channels on Ads Only, or $2,850/month on Full Funnel with every lead called and booked.
Ad spend is paid directly to Google. Everything is month to month, no setup fee, no lock-in.
$1,250 per month plus your ad spend, which goes directly to Google. That covers keyword research, campaign build, ad copy, bid and negative keyword management, landing page alignment and monthly reporting. Running Meta and Google together is $1,850 per month for both channels, or $2,850 per month on Full Funnel where we also call and book every lead.
Depends on how your customers buy. If people search for your service when they need it (emergency electrician, pest control, rental inspection), Google captures that intent and usually converts at a higher rate. If your service is something people don't search for until they see it, or you're building demand for an offer, Meta wins. Most established service businesses do best with both: Meta creates demand, Google captures it. We'll tell you which to start with based on your budget.
For a single-service Melbourne campaign, around $25 to $50 a day is enough to get meaningful data in a few weeks. Competitive categories like emergency trades, legal or cosmetic can cost $20 or more per click, so budget has to match the market. We'll show you the real cost-per-click estimates for your keywords before you commit.
Negative keywords, tight match types and search term reviews every week. Most wasted Google spend comes from broad keywords matching to job seekers, DIY searches and the wrong suburbs. We build the negative list before launch and grow it every week from the actual search terms report.
Strongly recommended. A search ad for emergency plumbing should land on a page about emergency plumbing with a phone number at the top, not your homepage. Landing page alignment lifts conversion rate and improves your Quality Score, which lowers your cost per click. We build these as part of the service.
You do. We run it from our manager account so we can work in it, but the account, the data and the campaign history are yours. If you leave, you keep everything.
Let us handle the ads, the leads and the bookings. You focus on what you do best.
Book a Free Strategy Call