Most agencies make you sit through a discovery call before they will say a number. Here is every price Convert Co charges, what each fee covers, and how it compares to the rest of the Melbourne market.
Ads management is $1,250 a month for one channel or $1,850 for Meta and Google together. The Full Funnel plan, which adds phone qualification of every lead and appointment booking, is $2,250 for one channel or $2,850 for both. SEO is $1,500 a month, social media management is $990 a month, landing pages start at $997 as a one-off and the Launch Session is $297. Ad spend is separate and is paid directly to Meta or Google.
There are no setup fees and no lock-in contracts. Every price on this page is what you would actually be quoted.
Prices are in Australian dollars and exclude GST. Ad spend is billed by Meta or Google directly to your own card and never passes through Convert Co.
This is the thing most business owners get caught by. The monthly fee and the ad budget are two separate costs. The fee pays a person to build, watch and improve the campaign. The ad spend is what buys the impressions, and it goes from your card to Meta or Google without touching us.
So if you are on the Ads Only plan at $1,250 a month and spending $3,000 a month on ads, your total cost is $4,250 and your fee is about 40 per cent of your media. At $6,000 of spend the same fee is about a fifth. The fee on its own tells you almost nothing. Fee divided by ad spend is the number worth watching. For what the media itself costs, see how much Facebook ads cost in Australia.
If your budget is small, a retainer is usually the wrong shape for it: the fee eats a share of total cost that no result can justify. That is exactly why the Launch Session exists at $297 — we build the campaign with you, in your own account, and you run it yourself.
Melbourne agency fees for Meta ads management sit between roughly $800 and $3,500 a month, or 10 to 20 per cent of ad spend. The number by itself does not tell you much. What matters is who is actually in the account, and whether anything happens after the lead arrives.
| Who | Typical monthly fee | Usually includes | Usually does not |
|---|---|---|---|
| Freelancer | $800 – $1,500 | Campaign management and reporting | Creative production, landing pages, cover while they are away |
| Boutique specialist | $1,000 – $2,500 | Strategy, creative, copy, optimisation, direct access to the operator | A large team behind the account |
| Mid-size agency | $2,500 – $5,000 | A team, formal reporting, multi-channel capability | Direct access to the person in the account |
| Percentage of spend | 10% – 20% of spend | Scales with budget | A predictable fee; the incentive is to spend more |
| In-house junior | About $6,000 (salary + super) | Full-time attention | Senior judgement, creative production, experience across accounts |
| Convert Co — Ads Only | $1,250 | Strategy, creative, copy, build, weekly optimisation, monthly report | Lead calling |
| Convert Co — Full Funnel | $2,250 | All of the above plus lead calling, qualification and up to 25 booked appointments | Ad spend, which you pay Meta directly |
Two things are worth noticing in that table. First, the cheapest option usually excludes creative, and creative is most of Meta performance, so the saving is often not a saving. Second, almost nobody in any price band calls the lead. That is the gap Convert Co was built to fill.
No surprises later, so here it is up front.
Convert Co charges $1,250 per month plus ad spend to manage Meta ads on one channel, or $2,250 per month on the Full Funnel plan, which also calls and qualifies every lead and books appointments into your calendar. Running Meta and Google together is $1,850 per month, or $2,850 with the calling layer. Ad spend is separate and is paid directly to Meta. For the market comparison, read what Meta ads management costs in Melbourne.
A proper package should cover campaign strategy, ad creative, copywriting, the campaign build, pixel and conversion tracking, weekly optimisation and a monthly report. Convert Co includes all of those at $1,250 per month. The Full Funnel package adds phone qualification of every lead and up to 25 booked appointments a month for $2,250. Anything cheaper than about $800 a month usually means the creative is your job. We compared the common tiers line by line in Meta ads management packages: what you actually get.
Across the Australian market, agency management fees for Facebook and Instagram ads generally run from $800 to $3,500 a month, or 10 to 20 per cent of ad spend. Freelancers sit at the lower end, boutique specialists in the middle, and mid-size agencies from $2,500 upward. Convert Co sits in the boutique band at $1,250 a month, with the full lead-handling service at $2,250.
No. Ad spend is always separate and is billed by Meta or Google directly to your own card. It never passes through Convert Co. The management fee buys the strategy, creative, build, optimisation and reporting. This is standard practice and it is how you keep ownership of your account and your data.
No setup fees and no lock-in. Everything is month to month. If you want to stop, you stop at the end of your billing cycle. There are no exit fees and no minimum terms.
Prices shown are in Australian dollars and exclude GST. GST is added to Australian invoices where it applies.
A junior marketing coordinator in Melbourne costs roughly $65,000 to $80,000 a year plus superannuation, which is about $6,000 a month before they have bought a single ad, and they usually need supervision. The Full Funnel plan at $2,250 a month covers the media buying, the creative, the copy, the landing page and the phone follow-up. In-house makes sense once ad spend is large enough that a dedicated person is busy full time.
Yes. Meta and Google run together for $1,850 a month, or $2,850 with lead calling. SEO, social media and a website build can be added to any monthly plan, and any website build is $500 cheaper when paired with a monthly plan. Bundles are quoted as one plan with one report and one point of contact.
That is the Ads Only plan at $1,250 a month plus ad spend. It suits businesses where someone reliably answers the phone within minutes. If leads sit for hours because you are on the tools, the Full Funnel plan at $2,250 usually pays for itself in the jobs it stops you losing.
Tell us the business, the budget and what a booked job is worth. We will tell you straight whether ads are the right move and which plan fits.
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