Most agencies hand you a piece of the puzzle and leave you to assemble the rest. We run the entire funnel end to end — the ads that bring people in, the page that converts them, and the phone calls that turn enquiries into booked appointments. Meta ads management, Google Ads, lead generation, landing pages and SEO, run from Melbourne for service businesses across Australia.
Convert Co publishes every price. Ads management is $1,250 per month for one channel or $1,850 for Meta and Google together. The Full Funnel plan, which adds phone qualification and appointment booking, is $2,250 for one channel or $2,850 for both. SEO is $1,500 a month, social media management is $990 a month, and landing pages start at $997 as a one-off. Ad spend is separate and is paid directly to the platform.
| Service | Price | Ad spend | What it covers |
|---|---|---|---|
| Ads Only — one channel | $1,250/month | Separate, paid to the platform | Strategy, creative, copy, build, weekly optimisation, monthly report |
| Ads Only — Meta + Google | $1,850/month | Separate, paid to the platform | Both channels managed together under one plan |
| Full Funnel — one channel | $2,250/month | Separate, paid to the platform | Everything in Ads Only, plus lead calling, qualification and up to 25 booked appointments |
| Full Funnel — Meta + Google | $2,850/month | Separate, paid to the platform | Both channels plus the calling and booking layer |
| SEO — ongoing | $1,500/month | None required | On-page work, Google Business Profile, local citations, content, monthly report |
| Social Media Management | $990/month | None required | Content planned, produced and posted weekly to Instagram and Facebook |
| Landing page | $997 one-off | — | Single conversion page, custom written and designed, hosting included |
| Five-page website | $1,997 one-off | — | Five pages, mobile-first, hosting included |
| Conversion website | $2,997 one-off | — | Full build with tracking and an SEO foundation |
| The Launch Session | $297 one-off | You run it yourself | 90 minutes, we build your campaign live in your own account |
| Custom CRM — Core | $12,000 + $650/month | — | Purpose-built CRM for a 10 to 50 person service business |
| Custom CRM — Complete | $22,000 + $950/month | — | Larger build with deeper automation and reporting |
Facebook and Instagram are where your customers already spend their time — the hard part is getting in front of the right ones with a message that actually makes them act. That's the job we take off your plate completely.
We build your campaigns from the ground up: audience strategy, ad creative, copywriting, and the technical setup behind the scenes. Then we manage them week in, week out — reading the data, cutting what's wasting spend, and pushing budget toward what's working. You're not handed a dashboard and left to figure it out. We run it, and we tell you in plain English what's happening and why.
Generating leads is only half the battle. The part that quietly kills results is what happens next — leads that sit uncalled for hours, tyre-kickers eating your time, and good prospects going cold because nobody picked up the phone fast enough.
This is what sets us apart from every other agency. We don't just send you a list of names. We personally call and qualify every single lead, usually within the hour, during business hours, seven days a week. We ask the qualifying questions, filter out the price-shoppers and wrong-fits, and only pass through the people who are genuinely ready to talk. Your leads are never outsourced to an offshore call centre or left to an autoresponder.
The best ad in the world still falls flat if it sends people to a slow, confusing or generic page. Your landing page is where the click either becomes an enquiry or bounces — so we build it to convert, not just to look nice.
Every page is custom designed and written for your specific offer, built mobile-first, and engineered to load fast. The messaging matches your ads so there's no jarring disconnect between what someone clicked and what they land on. And it's not only landing pages — we build full multi-page websites too — five-page sites for trades, childcare, finance and property businesses, all designed and built by us.
Meta puts your business in front of people before they know they need you. Google Ads catches the ones who already do — typing your exact service into a search bar, right now, ready to pick someone. That's the highest-intent traffic that exists, and if you're not there, a competitor is.
We build, run and optimise your Google Ads campaigns end to end: keyword strategy, ad copy, bidding, negative keywords and landing page alignment. Run alongside Meta, the two channels cover both ends of the funnel — Meta creates demand, Google captures it. Same hands-on weekly management, same plain-English reporting.
Paid ads bring leads while the budget is on. SEO builds the asset that keeps bringing them when it's off. Every month, people in your area search Google for exactly what you do — and the businesses ranking at the top collect those enquiries without paying for a single click.
Our ongoing SEO service moves you up those rankings over time: on-page optimisation, Google Business Profile optimisation, local citations and content built around the searches that matter in your area. It's not an overnight channel — it's a compounding one. Month by month, your visibility grows, and the leads it produces are effectively free.
Honest truth: if you're spending under $2,000 a month on ads, you probably shouldn't hire an agency yet — including us. At that size, a management fee can cost more than your entire ad budget. So we built the alternative.
The Launch Session is a 90-minute one-on-one call where we build a working Meta lead campaign live on your own ad account, with your hands on the keyboard, and press publish together before the call ends. You leave with live ads, the full recording, a launch checklist, and a skill you keep forever. And when your business grows to the point where running ads costs you more in time than our fee, the handover to management takes one email — because everything was built in your account from day one.
Every price we charge is published on the pricing page, including what each fee covers and what it does not.
* Ad spend is paid directly to Meta or Google and is not included in management fees. Minimum ad spend is $2,000/month on any ads plan, and $3,000/month combined for Full Funnel across both channels. Spending less than that? Start with The Launch Session. Full Funnel includes up to 25 booked appointments a month. Convert Co is a trading name of Legacy Business Coaching.
Let us handle the ads, the leads and the bookings. You focus on what you do best.
Book a Free Strategy Call
Social Media Management
Consistent, professional content that keeps your business visible — without the ad spend. We plan, create and post to your Instagram and Facebook every week. One flat monthly fee.
Built for Melbourne businesses whose work looks good on camera but whose feed says otherwise — builders, renovators, landscapers, venues, studios, clinics. Strong Google reviews and a stale Instagram is the gap we close.