One Ad, Frequency 8.
Then 10 Leads In 10 Days.

The centre came to us from another agency. The account had one ad running — a single video — and its frequency had climbed to 8. That means the average person in the target area had seen that same video eight times. Anyone who was going to respond to it already had. The rest were paying to be annoyed.

Enrolment enquiries had dried up and the monthly report was still reporting reach and impressions as if that meant something. Meanwhile the website hadn't had a blog post since 2019, had a stack of technical SEO problems, and wasn't ranking for the searches parents actually make.

• New campaign, five creatives — five different visuals paired with five different messages: the first-day worry, the waitlist, the educator ratio, the location, the tour. Real photos of the centre, not stock.
• Enrolment-focused lead form — child's age, preferred days and start date captured up front so the centre only calls families who can actually enrol.
• Frequency managed weekly — creative rotated before it fatigues, so the campaign keeps finding new families instead of re-hitting the same ones.
• Website takeover — technical SEO fixed (indexing, page structure, speed, metadata), content refreshed for the first time in years, Google Business Profile aligned with the site.

The ads bring families in now. The SEO work is the compounding channel that brings them in later, without the spend.

10 Leads In 10 Days.
Rankings Climbing.

Ten enrolment leads in the first ten days of the new campaign. On the organic side, Search Console is showing the centre's rankings moving up week on week for the local childcare searches it was previously invisible for.