One Centre.
Then Three.

A single centre with capacity to fill and a new operator who knew the business but not Meta. Enrolment enquiries were coming from walk-past traffic and word of mouth, which is fine when you're full and a problem when you're not.

The brief was simple: fill the rooms, and do it in a way that could be repeated.

• Enrolment landing page and Meta campaign — built for the centre's suburb, with a tour booking as the goal.
• Campaign audit and rebuild as it matured — underperforming room segments cut, the form CTA switched to a direct call, lead notifications moved to a tool the centre would actually use.
• Two visual systems and a full creative library — so the campaign could keep rotating without going stale.
• Reviews as a lever — the review gap against a same-building competitor was identified as the highest-value free action, and worked into the plan.
• Monthly client-facing performance report — one page, plain English, enquiries and tours booked.

Three Centres.
Same System.

The first centre filled. When the operator opened a second, the same campaign structure was rebuilt for the new suburb with its own landing page. Then a third. Three centres, three campaigns, one point of contact running all of it.